Avalere Health
An Inovalon Company

Strategic Communications

Be Heard

The healthcare marketplace is very demanding, with a growing need to “show”, not just “tell” your story. Avalere ensures that our clients’ engagement efforts win attention, inform opinion, and inspire action in a crowded marketplace. We know what matters most to audiences and our up-to-the-minute perspective on the trends, values, and policies driving healthcare change helps us position organizations as leaders. From audience specific message strategy, to in-depth content analysis, and effective training, we deliver communications services that drive businesses forward. We pair anaudience centered focus with unparalleled marketplace knowledge and policy expertise to provide insights, solutions and measurable results.

What's Your Challenge?

  • ​Communications
  • ​Creative Services
  • ​​Public Affairs
  • ​​Marketing

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All Staff

Claire Sheahan

Senior Vice President


Claire Sheahan, Senior Vice President, helps clients integrate top-flight communications strategies with their business and policy plans. Claire leads the Avalere Communications practice, serving clients across the healthcare spectrum. With more than 18 years of experience in public relations, public affairs, and corporate communications, she capitalizes on the latest marketplace insights to provide communications services that provide show, not just tell clients stories. 

Claire comes to Avalere with both in-house and communications agency experience. She grew and then led the Fleishman Hillard healthcare practice in Washington DC, serving clients in the pharmaceutical, payer, device, non-profit, and government sectors. She also has spent years working on managed care and generics issues, having served as public affairs manager at the Blue Cross Blue Shield Association and leading communications at the Generic Pharmaceutical Association. She also contributed to national public health and public safety campaigns at GMMB, an integrated communications firm. 

Claire holds a BA in History and Political Science from the University of Illinois at Urbana-Champaign and an MSc with Distinction in Media and Communications from the London School of Economics.

Ken Williams

Vice President


Ken Williams, Vice President, is a senior strategist and award-winning designer with a focus on the intersection of business and innovation. In this role, he helps clients solve their most complex problems, improving how they engage with their key customers in the context of a rapidly evolving healthcare marketplace. 

Previously, Ken was founding Principal of Kwake Design, a full-service strategy, communications, and design agency. He served on the Executive Board and was National Premedical Chair at the American Medical Student Association and worked in Communications at the National Academy of Social Insurance. He is Editor, emeritus of gnovis, a peer-reviewed journal in communication and technology theory.

Currently, Ken is an Executive MBA student at Saïd Business School, University of Oxford (UK). He holds an MA (hons) in Communication, Culture & Technology from Georgetown University and a BA (hons) in Philosophy from New College of Florida/University of South Florida. He has completed additional graduate course work at the Johns Hopkins Bloomberg School of Public Health and was a post-bacc at both the University of Maryland, College Park and Georgetown.

Liz Moore



Liz Moore, Manager, provides content strategy and public relations support for Avalere’s corporate brand. She is also responsible for leading Avalere’s social media presence and serves as the company’s point of contact for press inquiries. 

Prior to joining Avalere, Liz was a Communications Director at the Pharmaceutical Research and Manufacturers of America (PhRMA), tracking issues and legislation related to Medicare, Medicaid, the Affordable Care Act, medication adherence, and cost. In this role, she crafted and placed communications in national and regional outlets and coordinated media interviews. Prior to PhRMA, Liz was a Public Information Officer at the American Medical Association (AMA). During her time at the AMA, she monitored issues pertaining to the Affordable Care Act, Medicare regulations, ICD-10, and health care spending. Liz has also held communications roles at Booz Allen Hamilton and the American Diabetes Association.

Liz holds a BA in English from Wittenberg University in Springfield, OH.

Phenola Lawrence



Phenola Lawrence, Manager, supports clients in the development and delivery of marketing and communications plans for healthcare stakeholders. She applies her background in integrated public relations campaigns and advocacy efforts to help clients effectively reach their audiences and raise their public profiles.

Prior to joining Avalere, Phenola was a Senior Account Executive in FleishmanHillard’s healthcare practice, managing and leading issues-management and media-relations efforts for association, pharmaceutical, health IT, and government clients. Her work included strategic planning and execution, crisis planning and response, message development, and reputation building.

Phenola has an MA in Public Relations and Corporate Communications from Georgetown University and a BA in Journalism from Penn State University

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