Avalere Health
An Inovalon Company

Patient Engagement

Integrate Patient Voice

Patient engagement represents the nexus of patient experiences, motivations, and values— all significant keys to the changing healthcare system. Patient voices and behaviors are fundamental drivers to identifying providers, services, therapies, and products that patients value. Engaging patients and families increases their affinity for services and products. Avalere supports providers and plans seeking greater partnerships with industry stakeholders to implement patient engagement programs, such as disease education, adherence programs, and shared decision-making tools. We also partner with life sciences companies to integrate patient input early and often in the drug design and development process. We advise patient groups and foundations on how to best support the generation and dissemination of evidence surrounding patient and family engagement.

What's Your Challenge?

  • ​Comprehensive Patient and Family Engagement Strategy
  • ​Patient-Reported Outcome Measures
  • ​Patient-Centered Drug Research, Development, and Approval
  • ​Treatment Adherence

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Meet a few of our experts ready to partner with you.

All Staff

Josh Seidman

Senior Vice President


Josh Seidman, Senior Vice President, advises clients on health delivery and payment innovation with a focus on using information technology to guide value-based care models. He applies his background in quality, health IT and patient engagement to accountable care, delivery system transformation and new payment models.

Prior to joining Avalere, Josh was a Managing Director at Evolent Health, where he supported large delivery system clients in quality measurement and performance improvement around clinical transformation, patient engagement and population health management programs. Prior to that, Josh was a Director of Meaningful Use at the Department of Health and Human Services in the Office of the National Coordinator for Health Information Technology, and before that, the founding President of the Center for Information Therapy and Director of Measure Development at NCQA.

Josh holds a PhD and an MHS, Health Policy and Management from Johns Hopkins Bloomberg School of Public Health and a BA from Brown University. Josh currently serves as Immediate Past President of the Society for Participatory Medicine, and was a William B. Ziff Fellow for patient engagement with the Center for Advancing Health.

Brenda Huneycutt

Vice President


Brenda Huneycutt, PhD, JD, MPH, Vice President in Avalere’s FDA Strategy and Regulatory Policy practice, advises clients on regulatory strategy and policy spanning drugs, biologics, and diagnostics and conducts due diligence assessments for clients looking to acquire or in-license products. Using her molecular biology research background, combined with her legal and public health policy training, Brenda helps clients translate technical information into clear descriptions for various audiences and offers special expertise in regulatory strategy for FDA approval strategies involving accelerated and new pathways, including breakthrough therapy and orphan designations, biosimilars, and interchangeable biologics. 

Prior to joining Avalere, Brenda conducted research at the Genetics and Public Policy Center at Johns Hopkins University and was a Patent Attorney for Finnegan, LLP.

Brenda has a PhD in Molecular, Cellular, and Developmental Biology from the University of Colorado at Boulder, a JD from the George Washington University School of Law, an MPH from Johns Hopkins Bloomberg School of Public Health, and a BA in Biology from the University of Delaware.

Nelly Ganesan

Senior Director


Nelly Ganesan, Senior Director, advises clients on the implications of quality-related healthcare policies, including, but not limited to, public and private quality reporting programs, value-based care, and payment and delivery models. Nelly has special expertise in care models focused on CMS’ Triple Aim: Better Care, Better Health, and Lower Costs and the use of patient-reported outcomes. 

Nelly has been with the firm since 2011. Prior to joining Avalere, Nelly spent six years at the Institute for Healthcare Improvement focused on population health and hospital-based quality improvement. 

Nelly has an MPH in Epidemiology and International Health from Boston University and a BS in Economics from the University of Oregon.

Alex Goolsby

Vice President


Alex Goolsby, Vice President, develops payment and care delivery strategies for clients across the healthcare system through Avalere’s Center for Payment and Delivery Innovation™. He supports clients in assessing the impact of healthcare policy and market forces on business strategy and operations. He helps clients engage patients and providers through medication adherence strategies and service design.

Prior to joining Avalere, Alex held management and strategy leadership roles at Kaiser Permanente and other consulting firms. In those roles, he assessed strategic, operational, and financial opportunities and developed and implemented novel solutions for payers and providers.  

Alex has an MBA from Duke University, an MSPH from the University of North Carolina at Chapel Hill, and a BA from Colgate University. 

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