SummaryThe 2014 market will be characterized by challenge and transformation across payers, providers, and patients which will create pressures for the pharmaceutical and medical device industries to:
- Devise new selling strategies in anticipation of the bleed of new exchange products into commercial benefit designs.
- Adapt organizational and field capabilities to bring evidence-based solutions and new contracting arrangements to integrated providers who may play a more dominant role in regional markets.
- Invest in and partner to generate real-world evidence, analytics, and tools that can support clinical decision-making.
- Revisit patient support strategies to be responsive to growing cost burdens on patients and new health plan messaging.
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