Melyssa Nocar leads the content and events Marketing team.
She uses her integrated marketing and healthcare communications experience to oversee and develop engaging content and events for Avalere's traditional and social channels. She works closely with advisory services and sales leadership for public relations and thought leadership effectiveness.
Prior to her role in Marketing, Melyssa was a principal in advisory services, leading end-to-end communications and strategic customer engagement priorities for product launch, thought leadership, and field-team training. Prior to joining Avalere, Melyssa was an account supervisor, Managed Markets for ICON plc, where she supported life sciences brand marketing and market access teams, leading and executing on HCP and payer above-brand and promotional product marketing and education programs. Additionally, she was an account supervisor for CDM New York, as well as senior account executive for GSW Worldwide, a Syneos Health Company, supporting life sciences brand marketing teams in HCP promotional product marketing.
Melyssa has a BS in communications studies and public relations from Liberty University.