Reimbursement Assessment and StrategyEstablishing market access, a competitive advantage, and patient access requires accurately assessing the reimbursement landscape for your product and developing a customized strategy. Avalere has the market access expertise to support life sciences companies navigating this critical step.
A Key Step Toward Market Access
A thoughtful reimbursement assessment supports widespread market access, commercial advantages, evidence generation, and patient access. Without a well-designed reimbursement strategy, even the most innovative therapies are unlikely to achieve market access, generate revenue, and benefit patients. When a thorough and high-quality assessment informs a meticulous reimbursement strategy, life sciences firms can achieve significant and sustained market access throughout a product’s lifecycle.
Avalere’s reimbursement assessment and strategy services address the continuum of go-to-market responsibilities. We apply a holistic approach to the interlinked, overlapping activities of pre-launch planning, collaborating with clients to:
- Determine optimal regulatory pathways
- Calculate market size
- Establish where the product fits into the patient journey
- Assess payers’ willingness to pay
- Determine optimal payer mix and site of care mix
- Create a product-to-patient strategy
Throughout this process, we apply clinical, scientific, regulatory, and market access expertise to help our clients reach their target audiences and achieve successful launches. Our unrivaled analytic capabilities drive evidence-based decisions and draw from deep institutional, regulatory, and policy knowledge.
Defining Market Access and Commercialization
Market access and commercialization encompasses the successive steps required to develop and support a life sciences product launch. During the R&D phase, treatment gap identification and the competitive environment must be properly assessed; in pre-launch, channel strategies and pricing defined. Finally, ongoing stakeholder engagement and evidence generation to support global product expansion are critical in the post-launch phase.
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