Market Access Analytics
Avalere’s competitive intelligence uses robust data sources from all payers to support life sciences companies launching new products, refining existing commercial strategies, and preparing for current or anticipated competition in the market.Overview
Maximizing Market Performance
To launch and market products successfully, sponsors must identify and adapt to market forces and trends. An in-depth understanding of the regulatory environment and data-fueled insights into key pricing data, patient behavior, care patterns, and provider reimbursement allow life sciences companies to predict and mitigate challenges to reaching customers during the launch and post-launch periods.
Strategic Partnership
We provide clients with end-to-end guidance on creating and executing data-informed market strategies for new products and for existing products facing new competitive threats. Capabilities include claims-based analysis, value framework impact analysis, and qualitative assessment of patient behavior and provider incentives.
Our commercial readiness solutions are data- and claims-backed and draw on our experts’ decades of experience in regulatory agencies and the life sciences industry. Our seasoned life sciences analytics experts will help you establish optimal pricing and contracting strategies, and Avalere staff with deep knowledge of regulatory and government affairs will help you map the regulatory landscape and predict its future development.
Defining Market Access and Commercialization
Market access and commercialization encompasses the successive steps required to develop and support a life sciences product launch. During the R&D phase, treatment gap identification and the competitive environment must be properly assessed; in pre-launch, channel strategies and pricing defined. Finally, ongoing stakeholder engagement and evidence generation to support global product expansion are critical in the post-launch phase.
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Featured Market Access Analytics Experts
Maddi Davidson
Madison Davidson (Maddi) uses data analytics to support life sciences companies in market access, product commercialization, and reimbursement strategy.
Jordan Banks
Jordan Banks advises clients on a range of issues, including payer coverage, pricing, the evolving landscape of innovative payment models, and payer value frameworks.
Jing Peng
Jing Peng uses her expertise in Medicare and other public insurance programs to provide life sciences manufacturers, health plans, professional associations, and patient groups with data-driven analyses and advanced statistics support.