Meet
Maddi Davidson
She/Her
Principal
Madison Davidson (Maddi) uses data analytics to support life sciences companies in market access, product commercialization, and reimbursement strategy.
In recent projects, Maddi has advised life sciences clients on episodic payment model strategies, for example by helping oncology drug makers understand differences between the Oncology Care Model (OCM) and the new Enhancing Oncology Model (EOM). She has analyzed how the EOM will likely impact client product portfolios and practice performance metrics and has helped clients update their segmentation, prioritization, and provider engagement strategies for the EOM transition. She has also recently helped manufacturers prepare for changes in key market segments (e.g., new competitors) by analyzing claims data and conducting strategic readiness assessments with clients’ market access teams.
Before joining Avalere, Maddi served as a manager at the Lewin Group, where she evaluated the OCM, gaining expertise in evaluation methods and OCM program rules, comparison-group selection, and performance-based payment methodology.
Maddi holds a bachelor’s degree in health science from the University of Florida and a Master of Public Health in epidemiology from Drexel University.